t has long been recognized that consumers fail to minimize the total costs of their energy-consuming investments due to a range of market and non-market based failures. This has become known as the ‘Energy Efficiency Gap’. This presentation will discuss behavioural economics insights relating to the energy efficiency gap. In addition, there is currently a large knowledge gap in terms of understanding how consumers make decisions which involve an energy consumption component, which factors are salient in consumers’ decisions, the relative importance of these factors and how these factors change by consumer group and product type.
The HORIZON Magazine interviewed researchers Ibon Galarraga and Eleanor Denny about the results of the CONSEED project and what they learned from consumers about their engagement with the range of energy efficient cars, property and appliances on the European market. Galarraga stressed "how is critical that Europe supports individuals to buy correctly, because energy eficiency is one of the easiest ways to save energy".
Financiado por el Ministerio de Ciencia Innovación y Universidades y la Agencia Estatal de Investigación,
a través de la Convocatoria: Maria de Maeztu 2017 (BOE 21/10/2017) siendo la referencia de nuestro expediente: MDM-2017-0714
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